ABSTRACT
It is beneficial for organizations to take advantage of deploying an effective smart device development strategy. Currently, users are spending more and more time on their phone or other smart devices. In this current climate, it is essential that organizations have a presence via a smart device-friendly Website or a smart device app. A smart device app or a Web app can create opportunities for improvement in employee productivity and better engagement with customers. Organizations can leverage this opportunity by creating applications that align with their overall business strategy.
