ABSTRACT
So you’ve done an experiment. Most likely, you’ve obtained numbers. If you didn’t, you don’t need to read this book. If you’re still reading, it means you have some numbers-data. It turns out that data are no good on their own. ey need to be analyzed. Over the course of this book, I hope to convince you that the best way to think about analyzing your data is with statistical modeling. Even if you don’t make it through the book, and you don’t want to ever think about models again, you will still almost certainly nd yourself using them when you analyze your data.
