chapter  13
42 Pages

Case Study 1: Commercial Case Study: All About Hatware

ByTiffany Pham, David K. Pham, Andrew T. Pham, Mitchell Fox, Larry Rothstein, Michael Weiner, Emily Simoness, Kiran Rijhsinghani

For illustrative purposes, imagine that All About HatWare is a family-owned, hat manufacturing company that sells semifinished hats to a number of different companies. There are three aspects of All About HatWare's enterprise business architecture: business goals, business processes, and team structure. As with many other family-owned enterprises, some simple enterprise and functional processes alone comprised the majority of All About HatWare's business processes. This is to say that different teams performed the different processes in order to accept orders, bill customers, and analyze sales, all in a rather fragmented way, without any regard for the organization's overall effectiveness. To rank all of the new initiatives within the new IT roadmap, All About HatWare's management decided to place the initiatives in a matrix that guided them to start the roadmap by working on the "A" initiatives that were high in business value, but that also might have high associated risks.