ABSTRACT

In business, there is always a lot of talk about challenges and opportunities. These are really the same thing — a demanding task that requires a greater than normal commitment to see through to completion. In “business-speak,” when something goes wrong and has to be fixed or changed, this type of thing is typically viewed as a “challenge.” A challenge is an opportunity that one does not want to work on, as it has some sort of negative connotation associated with it. In contrast, an opportunity is a challenge that one does want to work on, as it has some sort of positive connotation. It is all a matter of one’s perspective on the event in question. Either way, however, statistically speaking, it is probably going to require a lot of work.