ABSTRACT
Creating a positive image of a territory is a longlasting process. It becomes clear for the republic authorities about the importance of such initiative. Leadership in this endeavor was taken by the Center for Strategic Communications “The Apostle” with the support of the first persons of the Republic of Tatarstan [3]. It is necessary to recognize that the undertaken measures are not in vain, but they together lead to the increase of brand awareness of Kazan and, thus, its fifth place at the most attractive directions of Russia for foreigners [2]. Despite the great attention to the external image of the republic in the national and international arena, the internal image of the city is yet less analyzed [4].
