ABSTRACT
Be a sellout! The modern game maker must simultaneously be the playful provocateur, the sincere trickster, the spellbinding storyteller, the community builder and the artisanal merchant. Being just one out of five—the isolated, stubborn maker—is no longer enough. Define yourself by vision and purpose rather than rigid business models or orthodox corporatism; prioritize building networks of passionate patrons over mindlessly building more games. Cultivate and curate on-demand, in-demand playful experiences.
This chapter argues that there is nothing glamorous in the clichés of the starving artist or the incorruptible, unsullied indie dev. We do live in a post-McLuhan world and the stories of how your things get made and how people find them are as significant to the experience as the game itself (Temkin n.d.).
