ABSTRACT

Alliance Healthcare Foundation (AHF) advances health and welfare for those in need in San Diego and Imperial County, California. Through several types of grants, the foundation awards more than $2 million dollars each year to organizations impacting the health and wellness for the uninsured and underinsured. The Executive Director and Program Director of AHF were active in the community, and their posts, pictures, and videos from meetings, on-site visits, and cause conferences were well received when featured on social networking, content sharing, and collaboration sites. There was a need for a greater understanding of Imperial County since Alliance had not funded as many organizations based there in the past. Using PRWeb, the press release titled, "Alliance Healthcare Foundation Uses Social Media to Announce 2012 Mission Support Grant Awards" targeted San Diego media.