ABSTRACT
Chances are that storytellers are in the middle of some interactive choice right now, no matter what they happen to be doing unless it is sleeping or in a drug-induced stupor. But the level of interactivity and synchronicity of that interactivity varies vastly from one thing to another, especially when it concerns the delivery of story or news-based content to their laptop, phone, television, or radio. This chapter explores these elements and different levels therein, trying to understand how storytellers can better comprehend, explore, designate, develop, and design for the concept of interactive media. Collectivity is an interesting feature to interactivity, and although it currently only really exists in a few models, it has a powerful effect on the human psyche. Collectivity is the concept of crowdsourcing some aspect of an interactive entertainment model. Social media–based stories often have an element of collectivism, especially in the feedback, sharing, and response elements of the format.
