ABSTRACT
This chapter talks about the fundamental mechanics of the story and the storytelling. Stories have a specific and very necessary function in our culture, as evidenced by their universality. As many stories as people can see, across all cultures and history, it all came down to a very brief set of purposes: communication, behavior modification and education. The chapter looks into the technology evolve again, allowing us to send and receive simultaneously, reinvigorating the elements of interactivity in stories and changing the landscape once again. It explains how those stories were essential in creating personal emotional connections to the content, based on human psychology derived from our personal and collective experiences. As people looked forward into technology, they reached a point where they could reach large amounts of people at once with the same story content but lost the bidirectional elements on interactivity between teller and audience.
