ABSTRACT
Do you have a solution to a problem, or do you have a solution looking for a problem?
Commercialization is proting from innovation through the sale of or incorporation of a specic technology, for example, high-temperature superconductivity, into products, processes, or services. Commercialization emphasizes activities including product/process development, manufacturing, and marketing, as well as any supporting research. Commercialization, not innovation or invention per se, is primarily driven by rms’ expectations of securing a competitive advantage in the marketplace [1]. Innovation delivers the benets of a new method, idea, product, or procedure to customers or clients, whereas commercialization monetizes innovative ideas. For most start-ups, commercializing innovative ideas allows founders and shareholders to reap the nancial benets.
