ABSTRACT
There is no point in introducing changes to services that rely on patients referring themselves if they do not know they can actually do this. It will therefore be necessary for a therapist to develop a publicity or marketing strategy. The approach the therapist adopts will depend on whether or not he/she will be offering patient self-referral to the full population he/she serves or just an element of it. If the therapist intends to offer self-referral to all patients within his/her local population he/she have many more options available. The therapist can adopt a much wider marketing campaign which could include all or a blend of posters, leaflets, and presentations. Display of posters and leaflets depends on the population the therapist wishes to reach but he/she should consider GP practices, health clinics, therapy departments, and accident and emergency departments.
