ABSTRACT
By the end of this book – Persuasion in Clinical Practice – you are going to be part of an exclusive group. Very few health professionals get consistently good results across the entire spectrum of presenting problems that are the bread and butter of everyday practice. The skill-sets you are about to learn will help you become one of a select few who can, time and time again, help people make changes in any clinical encounter. I want you to get very good at this – so good that it becomes second nature in every consultation you have from now on.
