ABSTRACT
This book is purposefully light on theory. I have structured it to be both practical and pragmatic . . . using only as much theory as is necessary to support your learning. I want this to be a book which you can easily pick up, quickly access the material you want and begin to use it immediately. The foundations of Persuasion in Clinical Practice are built very fi rmly on the common factors that apply across all change modalities, the Stages of Change model, the skills of motivational interviewing and the attributes of positive psychology. Before examining each of these in turn we need to say a little about the operating system that underpins them all, and that is language itself.
