ABSTRACT
People's behaviour in a group is often determined by factors that are external to the group and hence invisible or unmeasurable from within the group. In some groups, introductory exercises can help to determine people's reasons for attending the group and any specific constraints or influences that they face. Social communities are either individualist or collectivist, and the broader cultural milieu in which the group operates can influence the behaviour that goes on within the group. Individualist cultures have looser arrangements and fewer fixed commitments, and so individuals belong to a larger number of groups and more inter-group linkages are formed. D. Hunter argues that an organisation's culture is essentially determined by four variables, namely people, strategy, structure and external pressures. In task culture the organisation, and the individuals and groups within it, are oriented towards doing a job or completing a project.
