ABSTRACT
The industry consists of start-up businesses, such as those established by newly qualified consultants; mature businesses; and declining businesses, owned and managed by those who are close to retirement, or who have, for whatever reason, lost their interest in private practice. The range of the structure of individual private practice businesses and the objectives of their proprietors is enormous, both absolutely and relatively. This introduction presents an overview of the key concepts discussed in this book. The book provides some advice to both improve, and at the same time to reduce the level of uncertainty in, performance. It covers in outline a range of financial, marketing, tax, personnel and other topics necessary for business success in private practice over the millennium years. The book also focuses on the medical practice as a commercial business. Economic changes in the market will, in time, result in changes in the training and management of those entering and enjoying the benefits of private practice.
