ABSTRACT
Why bid for that extra work or funding anyway? You could be seeking funding for a range of reasons: • to boost your credibility in a defined field • to enhance the profile of your employing organisation • out of altruism where you believe passionately in the reasons for
undertaking a particular piece of work and are prepared to do it in your own time or in a cost-neutral way
• attracting funding is an expected part of your job - creating esteem factors and enhancing your career through the research assessment exercise applied to Universities
• bringing in business in general • just because of your interest in a particular field.
