ABSTRACT
A t the centre o f evidence-based m anagem ent is an obligation and a truism. The m anagerial obligation is to take the appropriate action arising from the evidence The truism is that evidence-based managem ent is not s e lf implementing. It requires considerable effort including, perhaps, change to one's own m anagerial behaviour. Peter Homa (1998) Chief Executive as Management Researcher: the obligation o f evidence based management. Work Paper Series, Henley Management College
Evidence-based management is primarily an attitude of mind that encourages the asking of questions: What? When? Why? Where? How?, and What assumptions are we making? It starts with a belief that improvement is possible and desir able, and that we can learn to do better. This belief should provide the impetus to seeking to reduce the obstacles to practising evidence-based management and to developing the aids to doing so. There are rewards from practising evidencebased management: performance should be better, there should be fewer mistakes and managing should become more interesting too.
