ABSTRACT
This chapter focuses on collective change attitudes: how individual change attitudes influence others or the process of how individual change attitude transfers to the collective. In the automobile experiment, anonymous individuals came together in different ways, joining with others in vandalizing the property. The chapter aims to observe that in organizational change, collective attitudes are formed through the dynamics between individuals. Although several researchers have focused on how change attitudes form they primarily focus on individual attitude formation. Social scientists have gathered compelling evidence that attitudes spread across and between social networks of individuals, creating clusters of shared attitudes in groups or organizations. Using social network theory enables us to understand the nature of interactions that form from social organization and behaviors between individuals. The use of social networking shows that change attitudes formed at the collective do not necessarily emerge from a linear aggregation of individual-level experiences or observations.
