ABSTRACT
Social networking and social media sharing through apps "becomes an integral part of the way" people in general—and particularly youth—"choose to express themselves online". The size and scope of social media require that users manage time and optimize efforts. Social media interest is high among journalists. Journalists can use social media as a reporting tool by looking for blogs and content in their local communities. Social media best practices require users to go beyond attracting followers and fans, and it can be argued that the quality of interaction is much more important than the numbers over time. From social videos to amazing photography, best practices continue to redefine the nature of online social media storytelling and influence. Best practices suggest that business may benefit from having a Facebook page, which then generates weekly insights data. Information technology offers new ways to explore technological capabilities, best practices and learning through use of shared mental models and other perspectives.
