ABSTRACT
Journalism is meant to give people a true sense of their world, so they can participate and have a voice in how their world is structured. Journalism is changing because of the use of social media and rapid mobile media adoption. Journalism shifted from being largely one-way mass communication to participatory work that includes some user-generated content. Within a social media context, journalism is often, though not exclusively, the first to break news on sites, such as Twitter. Increasingly, the sharing of news through social media is a spark for public conversation in online spaces. In newsrooms, we've seen this manifest even quite simply, such as in the importance of breaking news desks monitoring social media to help surface stories as they are happening. As news managers become more sophisticated about social media, they want to be able to demonstrate return on investment of time and resources.
