T&F logoTaylor & Francis Group logoTaylor & Francis Group logo
Search all titles
  • Search all titles

  • Search all collections

  • Login
  • Hi, User  
    • Your Account

    • Logout

  • Search all titles
  • Search all collections
loading

Behavioral Economics

DOI link for Behavioral Economics

Behavioral Economics book

The Basics

Behavioral Economics

DOI link for Behavioral Economics

Behavioral Economics book

The Basics
ByPhilip Corr, Anke Plagnol
Edition 1st Edition
First Published 2018
eBook Published 27 June 2018
Pub. location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315391229
Pages 260 pages
eBook ISBN 9781315391229
SubjectsBehavioral Sciences, Economics, Finance, Business & Industry
Share
Share

Get Citation

Corr, P., Plagnol, A. (2019). Behavioral Economics. London: Routledge, https://doi.org/10.4324/9781315391229

Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven accessible chapters,the book answers questions like:

  • What is behavioral economics?
  • How does it help us to understand economic behavior?
  • What does it tell us about how people form judgements and make decisions in their private and public lives?
  • What does it tell us about the psychological nature of financial catastrophes that afflict our economic system?

With recommended further readings throughout, Behavioral Economics: The Basics is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomics and game theory, and also for professionals looking for an accessible introduction to the topic.

Further online resources may be found at www.behaviouraleconomicsbasics.net

TABLE OF CONTENTS

chapter 1|27 pages

What is Behavioral Economics and why is it Important?

WithPhilip Corr, Anke Plagnol

chapter 2|30 pages

The Ascent and Dissent of Economics

WithPhilip Corr, Anke Plagnol

chapter 3|29 pages

ECON

Homo Economicus
WithPhilip Corr, Anke Plagnol

chapter 4|30 pages

HUMAN

More Homer (Simpson) than Homo Economicus
WithPhilip Corr, Anke Plagnol

chapter 5|30 pages

Manners, Monkeys and Moods

WithPhilip Corr, Anke Plagnol

chapter 6|29 pages

Nudge

Whys, Ways and Weasels
WithPhilip Corr, Anke Plagnol

chapter 7|34 pages

Sell!

Behavioral Science of the Commercial (and Political) World of Persuasion
WithPhilip Corr, Anke Plagnol
T&F logoTaylor & Francis Group logo
  • Policies
    • Privacy Policy
    • Terms & Conditions
    • Cookie Policy
    • Privacy Policy
    • Terms & Conditions
    • Cookie Policy
  • Journals
    • Taylor & Francis Online
    • CogentOA
    • Taylor & Francis Online
    • CogentOA
  • Corporate
    • Taylor & Francis Group
    • Taylor & Francis Group
    • Taylor & Francis Group
    • Taylor & Francis Group
  • Help & Contact
    • Students/Researchers
    • Librarians/Institutions
    • Students/Researchers
    • Librarians/Institutions

Connect with us

Registered in England & Wales No. 3099067
5 Howick Place | London | SW1P 1WG © 2019 Informa UK Limited