ABSTRACT
Caribbean cuisine, Latin American coffee, Danish furniture, Thai silks, Catalan design, Broadway theatre, Hunter Valley wines, London insurance…. Where branded goods and services commodities are from and are associated with is integral to their meaning and value. What is meant by brands and branding is defined, how they are geographical is explained, the idea of geographical associations is introduced, and the roles of actors – producers, circulators, consumers and regulators – in spatial circuits of meaning and value is articulated. Origination explains the geographical associations constructed by actors related in spatial circuits in their efforts to cohere and stabilise meaning and value in goods and services brands and their branding in particular spatial and temporal market settings.
