ABSTRACT
Faculty should not be immune from change that improves the quality of higher education and lowers its costs. The faculty is the intellectual heart of the university and provides leadership to improve research and instructional performance, while administrators facilitate these efforts. In a knowledge-intensive world, it is essential to have efficient, productive, and high-quality methods to deliver the best ideas, techniques, critical thinking skills, problem-solving abilities, and other know how. Efforts to help tenure-track faculty improve their teaching should begin in PhD programs and continue until the end of their careers. In theory, part-time, contractual faculty would be subject to the same rigorous standards for teaching and follow the continuous improvement phase as full-time faculty. The economics of higher education are similar to those of many businesses, that is, some products are more profitable than others. Masters and PhD courses usually enroll fewer students than undergraduate courses, typically half as many or less.
