ABSTRACT
UK, market-led factors largely determine the shape of
housing, even in the hugely diminished public sector,
which largely follows the cycles of the private sector.
In both sectors there is massive excess of demand over
supply, mainly due to the scarcity of land or at least land
in the right places. With almost guaranteed sales and
well rehearsed profit margins, there is little incentive for
developers to innovate or offer added value. This applies
to both the design of homes and their construction.
