ABSTRACT
This chapter discusses the results of a small-scale qualitative interview study with migrants who have moved from the Western European country of the Netherlands to Aotearoa / New Zealand. It aims to take a historical approach to mediatization and use an audience research project to illustrate how developments in the digital media landscape affect particular cohorts of migrant audiences. The analysis distinguishes between three cohorts of Dutch migrants: 'post-war immigrants' who arrived in the 1950s and 1960s, 'skilled immigrants' who arrived in the 1970s and 1980s, and 'transnational professionals' who arrived from the 1990s onwards. Using the interview study with Dutch migrants, the chapter illustrates that different cohorts of audiences can respond to developments of mediatization in dissimilar ways and argues that qualitative audience research is instrumental in making these kinds of differences visible. Developments of mediatization have facilitated a change in how they relate to their own experience of migration.
