ABSTRACT
What I want to do in this chapter is to use the discourse analytic approach developed by Potter and Wetherell (1987) to examine broadcasters' accounts for the lack of women disc jockeys (DJs) at the radio stations where they work. It forms part of a wider project concerned with the ideological features ofDJs' on-air talk and how this is understood or 'read' by radio listeners, and the ways in which DJs construct their role and their audience.
