ABSTRACT
Promotion is gaining importance as new means of music production and online distribution increase music's availability and accessibility. The contemporary digital musical environment has offered musicians and labels unprecedented opportunities to reach international audiences. At the same time, since so many musicians and labels have access to the Internet, it is more challenging than ever to rise above the din to gain attention. Despite social media's importance, promotion is also carried out on other online platforms, most importantly blogs. In addition, online radios and multimedia platforms, like Radio Republic or Pinoytuner serve promotional purposes. In most instances a number of online and offline strategies are combined for promotional purposes. Social media platforms constitute the most important promotional means for many musicians. As far as social media is concerned, Facebook is the main platform for most artists. Social media really has helped the fans to reach out with the band.
