ABSTRACT
This chapter first traces the slogans in the hutbe discourse that frames role and identity patterns for ideal men and women, as well as family, and children. It portrays the importance that responsibility, following justice and being just slogans and narratives have come to occupy in the making of ideal men and women frames. Therefore, it follows on the making of moral, meek, and obedient gender identities with compartmentalised roles as a characteristic of neoliberal governmentalities, and the human capital these identity frames offer. It presents selected hutbe excerpts in order to show strategic discourses and banal language in order for these role models to gain ubiquity. Finally, it proses a debate on how public narratives that hutbe discourse can provide can imply human capital in the service of developmentalism under the guidance of neoliberal governmentalities.
