ABSTRACT
Early in November 2016, a group of students held a sit-in in front of a Nestlé-operated café at the American University of Beirut campus in Beirut, Lebanon. The protest aimed at pressuring the university's administration to end its contract with Nestlé. Nestlé is no stranger to controversy and consumer criticism. Charges, in many countries, over the past few decades have ranged from child labor or forced labor to allegations of price fixing and manipulating women of developing countries to rely on formula instead of mother's milk. The company has responded to all of these charges by highlighting its ethical positioning, care for various stakeholders, and social responsibility programs. Baby milk charges against Nestlé had started to surface in the early 1970s when activists accused the company of getting women from developing countries hooked on baby formula.
