ABSTRACT
This chapter argues that Chongqing's Red culture campaign was not a real Maoist mass campaign but demonstrated critical features of simulation. It explains each of the features of simulation exhibited by Chongqing's Red culture campaign. To qualify as simulation, Chongqing's Red culture campaign firstly had to display the true symptoms of a Maoist mass campaign. Simulation constitutes a self-induced and non-dialectical circuit of power, where signs are exchanged within a monolithic and self-induced system of itself. Chongqing's Red culture campaign displayed the 'true' symptoms of a mass campaign. The Red culture campaign was listed at the top of the nine cultural events promised by the municipality government in the year 2009. Despite appearing like a classic mass campaign, Chongqing's Red culture campaign nevertheless displayed the critical features of simulation. The feature of simulation demonstrated by Chongqing's Red culture programme is that of a self-induced, inwardly-enfolded, and non-dialectical power circuit.
