ABSTRACT
The patterns of participation among the participants of the Red culture campaign can be categorised into three levels according to three factors: the level of the organization, the quality of the performance, and the amount of publicity given to the performance. As a participant in the production process of the Red culture campaign, a former employee of the Chongqing Broadcasting Group (CBG) worked from 2009 to 2010 on the production side of a Red-themed TV programme. All three social groups participated in the first level of participation, which required strenuous rehearsals and good connections with the organizing bodies, such as the Propaganda Department, the TV station, and so on. All three social groups participated in the second level of participation. Higher levels of participation also meant higher requirements regarding the quality of the performances. Many students participated in the Red culture campaign through school-level organized performances on important legal and traditional holidays.
