ABSTRACT
Predicting the future is impossible, but it is possible to get ready for an uncertain future and a complex and dynamic environment, by remaining vigilant and attentive to the signals that can be seen in the present. The business universe is opening up to a new competitive space, referred to as "blue ocean" by Kim Chan and Mauborgne, as opposed to the "red ocean" of the market space as people know it today. Since the dawn of the industrial age, companies have waged a relentless battle to gain an advantage in the bloody red ocean of competition, full of rivals fighting for ever shrinking profits. The evolution of a complex system is unpredictable, the more so when it is positioned at a bifurcation point, at the edge of chaos. The term "foresight" was used by Irvine and Martin, in 1984, to describe forecasting processes promoted at the national level.
