ABSTRACT
The term "popular culture" first came into use in the English language in the early-nineteenth century. "Popular" is derived from the Latin to mean "belonging to the people", which draws distinctions between the views of "the people" and those who would wield power over them. Storey analysed the six definitions of popular culture and suggested that the definition depend on how it is used, but all definitions share the common understanding that popular culture is a culture that emerged following industrialisation and urbanisation. The styles and activities of the subculture are highly ritualised as an imaginary solution to the problems facing the subordinate classes and to highlight the gap existing between the lower and upper classes. In the digital era, technology has increased the contribution of active consumers in producing content from original text. In China, the consumption of popular cultural products is still limited to a small portion of the population, which is usually young, affluent and urban dwelling.
