ABSTRACT
This chapter investigates how the entertainment and commercial media is politicised by grassroots netizens. It introduces anti-fandom in Chinese online communities and its relation with nationalistic sentiments. The chapter compares the difference between anti-fandom and other online nationalistic activities. It discusses the Chinese Fanmingxing (Meaning "Anti-Pop Star") Organisation, which is a "patriotic organisation" with strong anti-Japanese, anti-US and anti-Taiwan sentiments. By using the Fanmingxing Organisation as a comparison to anti-fans with anti-Korean sentiments, the chapter analyses why current anti-fandom in the online community specifically attacks Hallyu and how entertainment content could be politicised. Japanese and Korean popular culture anti-fandom is compared to analyse how active fans and anti-fans could utilise nationalistic discourse to achieve apolitical purposes and how this nationalistic discourse could enhance or challenge official patriotism. Japanese popular culture is undoubtedly getting more popular in China after, and it is expected that Japanese popular culture would become the target of online anti-fandom activities.
