ABSTRACT
The Cowboys Stadium in Dallas, the home field of the Dallas Cowboys, a team that calls itself 'America's team', is one of the engineering wonders of the world. It is the largest domed stadium in the world and has a huge retractable roof. Andrew Zimbalist, one of the most important scholars of the economics of sports stadiums, argues that sports stadiums always end up costing the cities substantial amounts of money and that the economic benefits from these stadiums are negligible. Professional football is a business that exists to make money and does whatever it can to maximize its profits. Fans of the teams who purchase tickets for the games and audiences that watch televised broadcasts of the games help the owners of these teams make money. From this perspective, Cowboys Stadium can be seen as a quasi-religious iconic space, devoted to providing circuses for the masses and as a functional alternative to traditional religion.
