ABSTRACT
This revised version of Kaela Jubas’ award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described “radical” shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory, Jubas’s study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry.
TABLE OF CONTENTS
part I|38 pages
Images of Promise and Desire
part II|56 pages
Images of Trouble and Critique
part III|48 pages
Shopping for a Dissertation
part IV|48 pages
A PhD Student, Her Books, and Her Search for a Bookcase
part V|38 pages
My Dinner at Moyo's
part VI|46 pages
Radical Accidents
part VII|18 pages
Rumours and Queues