ABSTRACT
This chapter discusses the word radical, which implies definitiveness; however, as the excerpts indicate, the complexity of contemporary consumer-citizenship in a Western society such as Canada interferes with people's ability to discern the very root of a problem, let alone its resolution. The excerpts echo Connelly and Protheros point that individuals are left with a sense that I should and can do something, but I dont know which is the right thing to do. It outlines Littlers analysis of four examples of anti-consumerist activism. Her analysis points to the contributions made through anti-consumerist resistance such as the culture jamming of Kalle Lasn, even as she notes some of its limitations and complications. Undoubtedly, Lasns critique of consumerism has helped build awareness of the problems with consumption and its driving ideology; however, this does not mean that his strategy and some of his tactics have gone without criticism.
