chapter  7
14 Pages

Guest Services—Training Your Team to BeTourism Ambassadors

Guest Services—Training Your Team to Be Tourism Ambassadors

Making guests feel welcome in your institution is a simple, low-cost and effective marketing strategy, both for tourism visitors and your local market. This also is a primary tool to increase visitation and spending in your museum store. Yet, a truly effective frontline hospitality program is one of the most frequently overlooked business strategies in many cultural and heritage destinations.