chapter  1
6 Pages

Tourism 101—The Cultural & HeritageBusiness Opportunity

Tourism 101—The Cultural & Heritage Business Opportunity

Business Opportunity You have probably opened this book because you are interested in growing visitation numbers and spending at your cultural or heritage attraction, museum stores and restaurants through increased tourism. Or perhaps you work in the tourism industry and are seeking improved ways to partner with your local cultural and heritage organizations. Or you are a student in a hospitality and tourism program, eager to learn more about the exciting world of cultural and heritage tourism. Or perhaps you are a media professional or other “culture vulture” interested in the latest trends. Whatever your depth of experience or perspective, “Marketing Cultural & Heritage Tourism” is dedicated to opening a new world of opportunities for you and your colleagues.