ABSTRACT
In 2003, Hearst executives persuaded CosmoGirl! founding editor Atoosa Rubenstein to leave her baby for an opportunity to revitalize Seventeen. Triangle Publications, Annenberg's company, sold Seventeen to Murdoch Magazines in 1989; Murdoch sold it just two years later to K-III Magazines, later known as Primedia Magazines. By the first decade of twenty-first century, Teena had entered a whole new world, both figuratively and literally. For the second half of the twentieth century, three giants dominated teen magazine industry: Seventeen, the modern iteration of Calling All Girls (YM), and Teen, which began publication in 1954. As Seventeen celebrates its sixty-fifth birthday, the teenage girl and business are going strong, their relationship closer than ever. J. C. Penney carries youth-oriented linen lines, including Dorm Life and Seventeen an affiliated brand of Seventeen magazine. At the beginning of the twenty-first century, the New York Times described the role of teenager in contemporary popular culture as a powerful dialectic of market and marketing tool.
