ABSTRACT
This chapter explores some advice on how to build an evaluation. There are many specific models that are part of the evaluation literature and used to identify stakeholders and evaluation questions or even to specify the evaluation concept. Anthropologists do a lot of site visits because we do a lot of ethnographic evaluations or evaluations with ethnographic components. Kinds of data collection that are most common in ethnographic components of evaluations are probably familiar to most people trained in the social sciences. Data analysis of an evaluation with multiple data sources and/or sites is a matter of matching patterns of relationships in and across sites. The evaluation question is the crux of evaluation design and one that people for some reason seem to find the most difficult. The primary requirement in evaluation design is to assure ahead of time that the data you collect with be systematically solicited in such a way that they can be used to build evidence.
