ABSTRACT
This chapter discusses a specific press on one's own idea. Tailor one's proposal to the interests of the editor who will make the decision, the reviewers who are likely to examine it for the editor, and the publications board that has to approve the editor's decision. Editorial decision making is not a science, it is socially constructed. The publisher's decision, just like the journal editor's, is based on a variety of factors, many of which have little to do with the quality of the ideas or of the writing. The manner in which one present their proposal, and their relationship with the editor who is reviewing it, can make an enormous difference in whether or not they are offered a publishing contract. The decision to say yes becomes easier when trust has been built. And trust comes from social interaction.
