ABSTRACT
The traditional model of commercial publishing is based on contractual agreements between the author, creator of the material, and the publisher, who produces and distributes it. Authors have railed against losing rights to their intellectual children for as long as publishing has existed, with only sporadic success. Either the journal's editor or, more likely, the managing editor of the journal, who often works for the publisher, should be able to answer these questions and describe their normal production procedures. Similarly, publishers have clear economic models, publication procedures, and marketing strategies for their books. Book contracts will have a book title on them prefaced with 'tentatively entitled'. Illustrations were costly to the publisher because they required special production and printing processes to accommodate them. Publishers will only use one of these systems in calculating royalties on all their books, so asking them to use the other for one's particular book is a non-starter.
