ABSTRACT
It is pretty much common cause that Nelson Mandela – former political prisoner, state president, and later, continental peacemaker – was one of the most outstanding media figures of the final decades of the twentieth century. Certainly, one could make the case that he was, alongside the likes of Mohandas K. Gandhi, Albert Einstein, Albert Schweitzer, and Winston Churchill, one of the most representative figures of what the popular media held to be the “best” of the time.
