ABSTRACT
Thus far, we have seen that a number of factors have been used to establish and create a highly recognizable heritage landscape in Ireland. However, how has the heritage landscape of the country been exploited by the tourism industry? What aspects of it are considered marketable and presentable to a temporary, segmentary population? How are the heritage landscape and the components of the heritage landscape presented to an expanding multicultural audience? In what ways do the coach driver-guides act as intermediaries in the representation and presentation of the heritage?
