ABSTRACT
By 2001 I had declared war against this massive superstructure of thought and practice, and I had taken the first step by signing a book contract. But I remained more or less a lone individual, and I had a few entanglements. The previous year I had served on the board of directors of the World Population Society, along with Henry Cole, my old boss from Social Marketing for Change (SOMARC), a program under The Futures Group. Henry and a sweet octogenarian named Page Wilson-who had been press agent to JFK's dad Joe when he was U.S. ambassador to the UK-were quite interested in my mes sage about behavior change and the role of faith-based organizations (FBOs) in AIDS prevention. Before long, Henry asked if I would come back to work at Futures, to help change the thinking there.
