ABSTRACT
The republic shows that individuals both lite and sublite had a multitude of strategies to respond to Roman imperialism. Material culture and epigraphy indicate a multitude of developments that affected all aspects of people's life, resulting in people constructing discrepant identities. Gambari suggests that cultural features deriving from the Golasecca world were probably diffused and redistributed by Etruscan commerce. Ameglia and Dormelletto are only two examples to show the cultural bricolage by which people used artefacts and rituals of La Tne, Golasecca and Ligurian origin. Bilingual inscriptions allow us to speculate on the understandings and motivations of some local lites in the first century BC who were faced with significant cultural differences between Roman and indigenous cognitions. This chapter examines sociocultural change in a period under Roman domination. Like epigraphy, material culture and rituals reflected people's discrepant identities in the rapidly changing world of the first century BC.
