ABSTRACT
This chapter explores selected data collection strategies utilizing self-observation and self-reflection. Autoethnographic data collection from the present is equivalent to ethnographic participant observation in that the researcher in either study collects data from naturally occurring environments while participating in activities. Proposing a systematic and intentional approach to self-observation, they developed the technique of 'systematic self-observation' for qualitative studies in which the researcher collects data through self-reporting of research participants who are trained to observe their own behaviors and thoughts. Self-observational data captures actual behaviors, thoughts, and emotions at the time of data collection; self-reflective data record outcomes of your self-reflection, self-evaluation, and self-analysis. Self-reflection can also be applied to the data collection of your cultural identities and group memberships. Self-observational data from the present, when compared with personal memory data, can reveal changes and continuity in your life over time.
