ABSTRACT
"Perception" is one of many psychological terms that has entered everyday parlance, with the end result being that its meaning has become somewhat unfocused and ambiguous. The differential threshold demarcates the point below which people are incapable of noticing changes in a stimulus or differences between similar stimuli. Marketers often find it necessary to update or otherwise modify a brand logo or product packaging, but without losing its familiarity or positive image for consumers. Native advertising is a term that refers to a newly emergent marketing strategy for circumventing some of the problems associated with advertising clutter and consumers' growing resistance to intrusive forms of marketing communication. The appearance attributes of consumer goods are capable of accomplishing various functions for the marketer, from gaining exposure and maintaining the consumer's attention to overall product appraisal and the construction of brand meaning.
