ABSTRACT
In the introduction I began to argue that when stripped to its essence transmedia storytelling can be understood according to three characteris tics: character-building, world-building and authorship. This chapter will elaborate on how each of these three overarching characteristics – which are more or less true of all stories – make up transmedia storytelling by engaging with the wider body of scholarship on this subject, explaining how further specific principles of transmedia storytelling identified by Jenkins manifest in transmedia stories. Doing so will enable me to historicise these three characteristics in Chapters 3, 4 and 5, respectively, showing how the past’s industrial configurations worked to build transmedia story worlds.
